To understand the potential of GPRS or 3G, we need to know what mCommerce and Mobile Entertainment are. Mobile Entertainment refers to entertainment related activities performed by end users over a mobile network and using mobile equipment such as handsets. This can include things like mobile games, media content consumption such as icons, ringtones, music, images or movie clips, chat and information services on relevant entertainment events. Examples of mCommerce in Zimbabwe are eTranzact’s Banking Services, and Kingdom/CABS’ Banking Services.
Mobile data communication services over the mobile network such as mobile games playing, wireless music downloading, mobile phone TV playing, Mobile 2 Phone Novel reading, and so on, these services are impacting the traditional entertainment industry and attracting telecommunication operators’ clients. Mobile Entertainment is bring a new challenge to both telecommunication industry and entertainment industry, that is, in the near future, telecommunication operators must enable themselves to hold more mobile network users and more entertainment customers on a large scale.
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